Blogs

Overcoming 5 Consumer Roadblocks to Out-of-Home Delivery with HUBBED

February 22, 2024

In the ever-evolving landscape of retail, the adoption of Out-of-Home (OOH) delivery options presents both challenges and opportunities. Retailers face roadblocks in encouraging consumers to embrace alternative delivery methods. In this blog, we’ll explore retailer obstacles and discuss how HUBBED transforms solutions for seamless consumer adoption.

For a seamless delivery experience, you can start offering Click & Collect for your business!

Overcoming Consumer Hesitations

Many consumers are unaware of the benefits of Out-of-Home (OOH) delivery, leading to hesitancy around trying new options. To uncover this hesitation, we must first grasp why consumers shop online. In a study released by Oberlo, they mention that the ease and convenience of online shopping dominate consumers’ list of top reasons to shop online. Along with online shopping, traditional deliveries “provide” convenience by delivering parcels straight to each consumer’s homes. We say “provide” as achieving convenience is not necessarily always the case. Traditional delivery also poses its own disadvantages such as risk of parcel theft, and lengthy delivery times. Our latest report, The Rise of Delivery Choices, supports this:

Nearly 58% of our respondents said they had experienced parcels taking longer than expected after order placement.

Consumer education on the benefits of OOH is vital in overcoming the existing hesitancy.

HUBBED collaborates with retailers to launch awareness campaigns promoting the benefits of using Out-of-Home (OOH) locations for parcel delivery. By educating consumers about the convenience and security of out-of-home delivery, HUBBED helps retailers bridge the awareness gap and encourages consumers to explore alternative delivery options. To dive deeper on what other benefits our consumers can enjoy through OOH, you may refer to our latest research report.

Integrating Out-of-Home Delivery into Retail Logistics and Fulfillment

You may find integrating out-of-home delivery into your existing logistics and fulfillment processes to be challenging. We understand that this is a valid concern and that the time and effort in integrating new solutions to an already existing process may be a tedious task. We prioritise providing choice, convenience, and control for your consumers while ensuring a seamless integration process with our partners.

HUBBED offers seamless integration solutions for retailers. By providing APIs and technology support, HUBBED ensures a smooth integration process, allowing retailers to incorporate Out-of-Home delivery options into their existing systems without disrupting operations. You may also contact us for a demo of our tools that you may want to integrate in your online store or marketplace.

Securing Customer Packages in Out-of-Home Delivery Networks

We understand that parcel security plays a vital role in customer experience in the last mile. Consumers take security into consideration when choosing their last-mile option. Despite missed and wrong delivery issues, and theft declining in our latest report, the risk of these happening still presses concerns for customers.

In fact, 17% of shoppers we interviewed mentioned they had a parcel stolen from them in 2023—this is a 2% increase from our report in 2022!

This experience provides a less than favourable customer experience and may even affect brand perception. Luckily, we can help mitigate these risks through our out Out-of-Home (OOH) delivery service. OOH delivery provides a higher amount of protection for deliveries especially for consumers who are always away from home.

Delivery via Click and Collect has been especially preferred when collecting high value goods as this is preferred by 14% of respondents in our report.

HUBBED prioritises security through a thorough review of our partners in the HUBBED Network. Timely notifications are also provided to communicate the progress of deliveries to ensure their safe arrival to consumers. Our 2500+ locations also give customers the advantage to choose a pick-up point close to their home. This provides another layer of security and familiarity with the consumer which may provide them peace of mind, and greater satisfaction. By assuring retailers and consumers of robust security measures, HUBBED builds trust and alleviates concerns, making out-of-home delivery a secure and viable option.

Impact of Alternative Delivery on Customer Loyalty

Retailers often worry that providing different delivery options might affect customer loyalty to their brand. This concern arises from the idea that offering diverse delivery methods could change customer preferences or, worse, lead to a decrease in loyalty. Finding the right balance in offering alternative delivery options requires a strategic approach that meets customer demands for flexibility and reinforces the retailer’s commitment to improving the overall shopping experience. This approach can help build and maintain lasting brand loyalty.

HUBBED’s collaborative approach involves retailers in the Out-of-Home (OOH) network, reinforcing brand loyalty. By positioning out-of-home delivery as an additional convenience rather than a replacement, retailers can enhance customer satisfaction and loyalty through diverse delivery options. This diversity gives consumers the freedom to choose on how can conveniently receive their parcel.

Retailer Concerns About the Limited Reach of Out-of-Home Delivery Networks

Retailers may be concerned about the limited reach of out-of-home delivery networks. Out-of-Home aims to expand the reach of retailers far and wide through a network of secure OOH Delivery locations. Retailers and marketplaces can expand their customer base to locations where traditional delivery is usually a concern. By allowing consumers to choose a location closest to their home or workplace, they can easily pick up their delivery without issue.

HUBBED actively expands its network by partnering with retailers and businesses across various the country. This strategy broadens the reach of out-of-home delivery options, making it accessible to a larger consumer base and addressing concerns related to limited-service availability.

HUBBED emerges as a key player in overcoming roadblocks for retailers in promoting out-of-home (OOH) delivery options. We address awareness, integration, security, loyalty, and reach challenges, facilitating retailers’ smooth transition to innovative delivery solutions. As the retail landscape continues to evolve, HUBBED stands as a strategic partner, empowering retailers to offer diverse and convenient delivery options that resonate with the preferences of today’s consumers. Interested in providing an out-of-home (OOH) delivery option? Check out our Click & Collect Delivery Service now!